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P&G Enhances Pampers Pure Diapers

Plant-based liner now enriched with shea butter to help keep baby’s skin hydrated

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By: Tara Olivo

Associate Editor at Nonwovens Industry, Rodman Media

Following a recent Pampers survey that found that 80% of moms indicated they preferred a diaper enriched with shea butter, Procter & Gamble’s Pampers Pure diapers have been enhanced with a plant-based liner, enriched with shea butter, designed to protect and care for baby’s skin.

Pampers knows that 75% of parents agree they are passionate about the materials that go into their baby’s diaper and Pampers too is passionate about using thoughtfully selected ingredients that protect baby’s skin. That’s why every decision made by Pampers is made with the happy, healthy development of baby in mind.

The plant-based liner in Pampers Pure diapers is now enriched with shea butter. Shea butter is 100% naturally-derived from fat of the shea nut with moisturizing benefits. This plant-based liner helps keep baby’s skin hydrated while also serving as a barrier between the skin and moisture in the diaper.

Pampers Pure diapers are:

  • Rooted in Skin Health. Clinically proven hypoallergenic, combining naturally-derived shea butter emollient, premium cotton, and other thoughtfully chosen ingredients that are gentle for baby’s delicate skin.
  • Free from Unwanted Ingredients. Made without chlorine bleaching, fragrance, parabens, natural rubber latex and the 26 allergens identified by the European Union as most likely to cause skin allergies.
  • Made with 100% Pampers Protection. Each diaper provides an absorbent core with three channels to help ensure even wetness distribution throughout as well as a wetness indicator strip on the exterior of the diaper to flag when full.

“Pampers Pure diapers contain ingredients parents are passionate about and are free from the ones they aren’t,” says Andre Schulten, P&G senior vice president, North America Baby Care. “This is why Pampers Pure diapers are now enriched with shea butter, providing our best in class protection and outstanding skin care and dryness.”

Pampers Pure diapers are available in sizes N through 6, featuring new stylish, fun prints (fruits, veggies, lady bugs and sweet messages). Diaper counts per pack vary by size and pricing is at the sole discretion of the retailer. The diapers are now available online and at major retailers nationwide.

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